Big ideas for crafty businesses & unique online brands.
Ideasmith is the professional studio and alias of Jennifer Corbett. Based in Whangārei, Aotearoa, New Zealand, Jen offers an interdisciplinary skillset, combining strategic consulting and design thinking skills with practical design, marketing and website development services.
Jen is a passionate and experienced digital strategist helping boutiques and creative entrepreneurs to develop their online stories, build brand presence and showcase their goods and services in unique and compelling ways.
Areas of expertise
An interdisciplinary creative and digital expert with 15+ years’ experience, Jen Corbett is a talented strategist with a diverse skill set and knowledge base which spans web design and development, art direction, copywriting, social media content, photography, website strategy, marketing campaigns and e-commerce.
She can be hired for freelance, consulting, contracts, collaboration, and tailored marketing or website design work.
ideasmith
A specialist who makes ideas work across different formats and channels — a craftsperson of media and meaning.
A storyteller who uses design tools and creative technologies and channels to develop or distribute ideas.
A foundry dedicated to transforming ideas into stories through design, photography and words.
A media specialist focused on strategic storytelling, finding innovative and fresh solutions for communicating ideas.
Work
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Shopify Website Design Customisation
Jen was amazing in setting up our website. Her thoroughness in researching our industry, listening to our wishes, and assisting us has been second to none. The website looks very smart, great colour scheme and design!
Andy & Reina Reilly – Industry Vintage
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Brand Photography for Yoga Studio
My yoga business was having a relaunch and I needed some striking images. I loved working with Jen, she was very confident and easy to work with. The images were outstanding and have truly elevated my website and social media.
Rachel Lee Yoga
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E-Commerce Website Branding
Jen brought my vision for Carcasa’s new website to life, adding creative touches that exceeded my expectations. She was attentive, patient, and committed to perfecting the details. I'm proud of the website she created and highly recommend her for quality, personalised design.
Elvis Gorbatchev – Carcasa
Let’s work together.
ideasmith was set up to provide tailored, one-on-one support for creatives, online boutiques and trade specialists.
Jen works as a guide and a collaborator, providing expert assistance to help direct and forge ideas that effectively showcase your story and focus on the best outcomes for your business.